You know your hair. We know the science.

Clean, plant-based ingredients meet personalized formulas to create hair wellness that delivers results.

Step 1: Assessment

Take our intuitive quiz to help us learn more about your hair and recommend your personal solutions.


Plant-based formulas that are always free of parabens, phthalates, and silicones. No compromises–ever.

Our Origin Story

Hear our Founder/CEO, Dr. Natalie King, tell her story about creating Florae Beauty in St. Louis and her ultimate vision to bridge the gap between health and beauty for women around the world!