#CleanerthanClean Plant-based formulas that are always free of parabens, phthalates, and silicones. No compromises–ever.

Celebrating The Diversity Of Hair

Florae is a hair wellness brand that offers clean, plant-powered, scientist-crafted formulas that truly care for your hair as thoughtfully as you do.

About Us

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  • Not Sure Where to Start?

    Share a bit about your hair and Dr. Natalie King, Florae founder will recommend personal solutions.

  • Everyone's Hair is Different

    Our proprietary algorithm will provide recommendations based on your unique need, ensuring that the products chosen are tailored to address your specific concerns. This approach enhances effectiveness, maximizes results and promotes overall hair health.

  • Review & Refine

    Share feedback with Dr. Natalie King about your routine and we’ll work with you to refine your routine.

Real Customers, Real Review

We know our products are great but see what others had to say!


PERSONALIZED HAIR CARE IS AS UNIQUE AS YOU ARE

Hydration Collection
Growth Collection
Strength Collection

Key Ingredients

Avocado Extract
Coats strands with key vitamins for deep conditioning and moisturization

Banana Extract
Achieve protection and health for your hair with essential nutrients.

Sweet Potato
Coats strands with key vitamins for deep conditioning and moisturization

Hemp Oil
Experience the indulgence of key vitamins as they lavish your hair with deep conditioning and moisturization.

Coconut Oil
Indulge your hair with the enriching touch of key vitamins, providing a luxuriously deep conditioning and moisturizing effect.

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Hydration Collection & SANA Hair Oil Serum

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Key Ingredients

Avocado Extract
Coats strands with key vitamins for deep conditioning and moisturization

Apple Seed Oil
Coats strands with key vitamins for deep conditioning and moisturization

Sweet Potato
Coats strands with key vitamins for deep conditioning and moisturization

Jojoba Seed Oil
Coats strands with key vitamins for deep conditioning and moisturization

Coconut Oul
Achieve optimal hydration and nourishment by treating your strands with a blend of key vitamins.

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Growth Collection & SANA Hair Oil Serum

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Key Ingredients

Avocado Extract
Enhance the moisturization and conditioning of strands by applying key vitamins.

Coconut Oil
Promote optimal hydration and nourishment for your hair with a carefully formulated blend of essential vitamins.

Sweet Potato
Deliver a nourishing blend of key vitamins to coat your strands, providing deep conditioning and moisturization.

Hemp Seed Oil
Enhance moisture and nourishment by applying a mixture of essential nutrients to your hair.

Aloevera Juice
Boost moisture and nourishment with a concoction of essential nutrients for your hair.

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Strength Collection & SANA Hair Oil Serum

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