PLANT-BASED FORMULAS
•FREE OF PARABENS
•VEGAN & NO GMOS
•FREE OF PHTHALATES
•FREE OF SILICONES
•CRUELTY FREE
•NO COMPROMISES EVER
•Celebrating The Diversity Of Hair
Florae is a hair wellness brand that offers clean, plant-powered, scientist-crafted formulas that truly care for your curly, coily and tight textured hair as thoughtfully as you do.
Personalized Hair Care Starts Here
Not Sure Where To Start?
Share a bit about your hair and your hair goals, Dr. Natalie King, Florae founder will recommend personal solutions just for you.
Everyone’s Hair is Different
Our proprietary algorithm will provide recommendations based on your unique need, ensuring that the products chosen are tailored to address your specific concerns. This approach enhances effectiveness, maximizes results and promotes overall hair health.
Review & Redifine
Share feedback with Dr. Natalie King about your routine and we’ll work with you to refine your routine.
PERSONALIZED HAIR CARE IS AS UNIQUE AS YOU ARE
Key Ingredients
Avocado Extract
Coats strands with key vitamins for deep conditioning and moisturization
Banana Extract
Achieve protection and health for your hair with essential nutrients.
Sweet Potato
Coats strands with key vitamins for deep conditioning and moisturization
Hemp Oil
Experience the indulgence of key vitamins as they lavish your hair with deep conditioning and moisturization.
Coconut Oil
Indulge your hair with the enriching touch of key vitamins, providing a luxuriously deep conditioning and moisturizing effect.
Hydration Collection & SANA Hair Oil Serum
View ProductKey Ingredients
Avocado Extract
Coats strands with key vitamins for deep conditioning and moisturization
Apple Seed Oil
Coats strands with key vitamins for deep conditioning and moisturization
Sweet Potato
Coats strands with key vitamins for deep conditioning and moisturization
Jojoba Seed Oil
Coats strands with key vitamins for deep conditioning and moisturization
Coconut Oul
Achieve optimal hydration and nourishment by treating your strands with a blend of key vitamins.
Growth Collection & SANA Hair Oil Serum
View ProductKey Ingredients
Avocado Extract
Enhance the moisturization and conditioning of strands by applying key vitamins.
Coconut Oil
Promote optimal hydration and nourishment for your hair with a carefully formulated blend of essential vitamins.
Sweet Potato
Deliver a nourishing blend of key vitamins to coat your strands, providing deep conditioning and moisturization.
Hemp Seed Oil
Enhance moisture and nourishment by applying a mixture of essential nutrients to your hair.
Aloevera Juice
Boost moisture and nourishment with a concoction of essential nutrients for your hair.
Strength Collection & SANA Hair Oil Serum
View ProductReal Customers, Real Reviews
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