You know your hair,
We know the science

Clean, plant-based ingredients meet personalized formulas to create products that deliver results.

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#CleanerthanClean Plant-based formulas that are always free of parabens, phthalates, and silicones. No compromises–ever.

Customer reviews

We know our products are great but see what others had to say!


I LOVE the hair mask and serum! I love the way my hair feels plus it smells sooooo good. I hope you all will be expanding to shampoos and conditioners soon!! 😉✨❤️🥰

- Melanie H.

I've used this product for both myself and my daughter and our hair LOVES it! It's literally better than anything we've tried to date.

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I immediately noticed my hair had a nice shine and was hydrated!

- Selencia B.

I tried the mask & serum. First off, I would like to request a candle with the mask scent. I love it so much! My curls had much more structure even after sleeping on them which usually never happens! I also used a few drops of the oil on the 2nd day & it really helped to control the dry frizz!

- Amy B.

Our Origin Story

Hear our Founder/CEO, Dr. Natalie King, tell her story about creating Florae Beauty in St. Louis and her ultimate vision to bridge the gap between health and beauty for women around the world!