Florae is more than a hair care brand; it’s a commitment to hair wellness. Our plant-powered, scientist-crafted formulas are designed to meet your unique hair needs with care and precision, offering a personalizable approach to nurturing textured hair.
Our Commitment to Whole-Body Health
At Florae, we view whole-body wellness as the foundation of vibrant, flourishing hair and a full, confident life. Our products support your journey to feeling and looking your best from the inside out because we know that when health is prioritized, hair will naturally thrive.
Our Mission
Florae was created to honor the unique beauty of diverse hair textures. Hair is versatile, intricate, and deeply personal—it deserves care that’s equally rich and individualized. My mission is for every woman to feel recognized and empowered in her hair journey.
Yours Truly,
Dr. Natalie King
Meet Our Founder & CEO
Dr. Natalie King is more than a beauty founder; she’s a neuroscientist and former healthcare provider with a deep-rooted expertise in Biophysiology and Neuroscience. Driven by scientific rigor and a personal commitment to hair health, Dr. King established Florae to reflect her multifaceted approach to beauty and wellness. As an Afro-Latina Caribbean woman with textured hair and a highly regarded medical affairs professional, she understands the unique needs of women and created Florae to bridge the gap between cutting-edge science and accessible beauty.
At Florae, Dr. King champions whole-body wellness as the cornerstone of vibrant, thriving hair and a confident life. Florae’s products are designed to support women on their journey to look and feel their best from the inside out. Backed by science and built with care, Florae products empower women to prioritize health, knowing that when well-being is at the forefront, beauty follows naturally. Through Florae, Dr. King is transforming beauty for all women, creating products that are not only effective but truly life-enhancing.
Social Mission
At Florae, I'm committed to helping destigmatize hair loss due to medical conditions such as cancer, alopecia areata, lupus, and burns to name a few. A percentage of Florae's profits are donated to organizations that support women who are experiencing these various hair and scalp conditions.
Meet Florae Founder, Dr. Natalie King
#CleanerthanClean
Welcome to Florae, the science-backed hair wellness brand created to support and celebrate all hair textures. Rooted in advanced research and formulated by neuroscientist Dr. Natalie King, Florae is built on the belief that hair health mirrors overall wellness. We go beyond traditional hair care to address the total health of women, delivering results that inspire confidence and well-being.