Strength Collection

Florae, pronounced floh-ray, reflects our highly effective, science-backed and plant-based approach to formulating products. We’re a personalized hair wellness brand that believes clean, personalized, plant-powered ingredients create the most effective formulas for textured hair. Our scientist-crafted formulas offer solutions that truly care for your hair as thoughtfully as you do.

Our products are for everyone. We all have texture in our hair and our products are designed for effectiveness, quality, and safety. We want your hair to get the attention and care it deserves.

We’re #CleanerThanClean, which means our products are made without specific ingredients that can be potentially harmful to human health and/or the environment. Our products are always clean, vegan, and cruelty-free. Our formulas are plant-based and never made with parabens, phthalates, and silicones either.

First, take our quiz and tell us more about your hair. Then, based on your results, you’ll be presented with a SANA Treatment Collection with matched Booster Extract that will best treat your concerns.

Our quiz helps us intimately understand your hair and your main concerns, which allows us to recommend the best treatment for you. We believe that the most effective hair care is hair care that is personalized to your needs and will give you the results you want without the guessing.

Deep Treatment Mask:

Water, Aloe Barbedensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Musa Spp (Banana) Fruit Extract, Persea Gratissima (Avocado) Oil, Propandiol, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Behentrimonium Methosulfate, Coco Nucifera (Coconut) Fruit Extract, Hydroxypropyl Starch Phosphate, Distearoylethyl Dimonium Chloride, Bentonite, Glycerin, Lactobacillus, Ricin's Communis (Jamaican Black Castor) Oil, Ipomoea Batatas (Sweet Potato) Extract, Hydroxyethylcellulose, Cannabis Sativa (Hemp Seed) Oil, Macrocystis Pyrifera (Bull Kelp) Extract, Phenoxyethanol, Caprylyl Glycol, Lecithin, Citric Acid, Sorbic Acid, Sodium Phytate, Rosmarinus Officinalis (Rosemary Leaf) Oil, Fragrance, Urtica Dioica (Nettle) Extract.

Strength Booster:

Water, Glycerin, Hydrolyzed Wheat Protein, Camellia Sinensis Leaf (Green Tea) Extract, Hydrolyzed Keratin, Hydrolyzed Quinoa, potassium sorbate, lactic acid.

If you have an inquiry, question or feedback for us, please visit our Contact page to send us your message.